PRIM Construction Paves the Way for New Toyota Dealership
PRIM Construction is happy to announce they are leading construction on a new showroom and service center for Toyota of Fort Worth. The new dealership is scheduled to be completed in February of 2026 and will be located off Loop 820 in White Settlement, serving the expanding West Fort Worth corridor. The building was designed by Jim Stephenson of VLK Architects. Trent Prim and Coby Brown of PRIM Construction led the pre-construction services over 18 months, conducting a constructability review and working on budgets through each phase of design.
The new Toyota dealership is an 82,000 square foot tilt wall building comprised of a 29,500 square foot showroom and a 52,500 square foot service center. The service center will house 59 vehicle service bays and 5 detail bays. The showroom is designed to be more customer-centric and includes a customer lounge as well as a children’s play area.
“We are very excited about working with Toyota of Fort Worth,” said Trent Prim. “Toyota is a premier automotive brand, and this will be the largest dealership we have constructed to date.”
PRIM Construction Announces New Four Stars Ford Dealership in Jacksboro
PRIM Construction has officially announced plans to update and relocate the Four Stars Ford Dealership in Jacksboro, TX. Expected to be completed in June 2025, the project will give new life to a dealership that has deep roots in Jacksboro. The new building will be 22,870 square feet and will feature 17 service bays.
The store is based on Ford’s prototype design, featuring new and modern amenities for clients including an enlarged waiting area and a service area that is more than 300% larger than the existing facility. The store will allow for future electric vehicle charging and service at a later date. The design team for the project was led by David Campbell and his team at Huit-Zollars located in Fort Worth.
“We are excited to give this great brand a fresh look,” said Trent Prim. “Four Stars Ford is a staple of the Jacksboro community and the new location will open it up to even more customers.”
PRIM Construction Collaborates on New Home for Defense Manufacturer
PRIM Construction is thrilled to announce the start of construction on a new large office and manufacturing building for WilliamsRDM, a local, woman-owned defense manufacturer in DFW. The project, designed by Schwarz Hanson Architecture and managed by Joe Bloodworth, will span 85,000 square feet. Scheduled for completion in 12 months, this new facility will significantly enhance the operational capacity and efficiency of WilliamsRDM.
The space is located in Benbrook off Loop 820. It will be in close proximity to Lockheed Martin, a prime defense contractor that WilliamsRDM works with regularly.
“Working with a company like WilliamsRDM is an honor,” said Trent Prim. “They are an integral piece of our national defense system, and we are thrilled to build a new home for a company of their caliber.”
“We are excited about the collaboration with PRIM Construction and Schwarz Hanson Architects on the development of our new manufacturing facility,” said WilliamsRDM CEO Melissa Williams Hoskins. “This partnership represents a significant opportunity to expand our business and enhance our capabilities, positioning us for future growth and innovation.”
PRIM Construction Begins Elevating Hiley Acura Dealership on Loop 820
PRIM Construction is excited to announce they have started construction to elevate the Hiley Acura Dealership to the new location on Loop 820, with completion slated for Fall 2025. Designed by Jim Stephenson and Scott Garland of VLK Architects, this project promises to deliver a sophisticated modern design and feel to the existing dealership, setting a new standard for luxury automotive retail spaces. The 37,000 square-foot facility will feature a 15,000 square-foot showroom designed to showcase the latest in automotive excellence along with 26 service bays, and a fully automated car wash with detail bays. Worth Engineering is handling the MEP, while Flanagan Associates will take on the Civil Engineering for the project.
In alignment with the future of the industry, the updated Hiley Acura Dealership will also cater to the growing demand for electric vehicles, featuring state-of-the-art EV vehicles and charging stations. PRIM Construction is proud to partner with the Hiley Auto Group to bring this innovative and luxurious dealership to life, enhancing the car buying experience for customers in the West Fort Worth Area and improving Hiley’s presence around Loop 820.
“We’re excited to build a modernized look for the Hiley Acura Dealership,” said Trent Prim. “Acura is a luxury brand and customers should feel that whenever they arrive on the property.”
PRIM Construction Breaks Ground on Unique New Ford Dealership in Gordon, Texas
PRIM Construction has officially broken ground on a new Ford dealership in Gordon, Texas, set to be completed by April 2025. Owned by Matt Johnson's Holiday Auto Group, this dealership will be a remarkable addition to the community, featuring a design that pays homage to the city's rich history. The exterior sales building will be constructed entirely of brick, a nod to the famous Thurber brick plant near Gordon that supplied the bricks for Camp Bowie Blvd and the Stockyards.
The 26,000 square foot dealership will house 17 service bays and boast a unique interior designed to enhance the customer experience. With its fireplace, deep leather chairs, and ranch-inspired ambiance, the new dealership aims to be more than just a place to buy cars; it will be a destination for car and truck buyers. PRIM Construction has a successful history of building automotive dealerships and is proud to bring this innovative project to life in Gordon.
“Projects like this one are what gets our team excited to go to work every day,” said Trent Prim. “The detail, the brick, the interior design, the history, everything about it puts a smile on our faces.”
“We look forward to growing Holiday Gordon Ford into a flagship location in a beautiful new facility built by PRIM,” said Matt Johnson of Holiday Auto Group. “We are proud of the legacy our dealership holds as one of the oldest Ford dealerships in the nation, and we look forward to continuing our service to the rural Texas community.”
PRIM Construction Promotes Long-Time Stakeholder Coby Brown to President
[Fort Worth, Texas] - PRIM Construction is excited to announce the promotion of Coby Brown to President of the company. In his new role, Coby will be responsible for overseeing all daily construction operations, as well as managing the financial health of all projects.
“This is a well-deserved title for Coby, who has been a long-time stakeholder at PRIM and has shown exceptional leadership and a commitment to excellence over the past 15 years,” said Trent Prim, COO of PRIM Construction. “His new role will allow him to expand our business further into the DFW metroplex.”
Coby's dedication to upholding the highest standards of construction ethics and quality is what sets him apart as a leader in the industry. With his experience and passion for construction, Coby will lead PRIM to even greater success in the future. He will manage the operations alongside the project managers and superintendents, as well as lead PRIM's preconstruction activities from early pricing concepts to final estimates for municipal projects.
“The promotion of Coby to President is a testament to his hard work and the company's trust in his abilities,” said Beth Prim, CEO of PRIM Construction. “We are excited about Coby's continued career development and the contributions he will make in his new role.”
ABOUT PRIM: PRIM Construction is a general contractor founded in 2007 by Beth and Trent Prim, construction industry professionals who believe the most important element in the construction process is relationships. PRIM has been awarded multiple US Green Building Council LEED Awards and is currently certified as a Women's Business Enterprise and a state of Texas HUB contractor. PRIM is also certified by the North Central Texas Regional Certification Agency.
Casa Mañana to Expand Reid Cabaret Theatre
PRIM Construction announced today that they will be leading the expansion of the Reid Cabaret Theatre at Casa Mañana. The project includes a 1,700 square-foot Cabaret renovation and expansion which will enhance the seating capacity from 70 to 110. A new 2,100 square-foot building addition is also in the works. It will hold a new bar, caterer’s kitchen, and office space.
"We are excited to lead this project for Casa Mañana and add to an already historic venue. It’s an honor to work on a building that means so much to this city and its cultural district,” said Trent Prim, Chief Operating Officer of PRIM Construction.
Designed by 97w Architects, The Reid Cabaret Theatre is housed in the original lobby of Casa Mañana where it holds smaller shows and is available to rent for cocktail parties and events.
Casa Mañana plans to unveil the newly renovated Reid Cabaret Theatre with Christmas with Nat & Natalie, a father-daughter duo show that promises to be a night filled with holiday songs. The show will run from November 29-December 17.
Casa Mañana was originally designed by A. George King, Henry Kaiser, and Richard Buckminster Fuller in 1958 with the primary focus of holding Broadway musicals, and it has been a cultural staple of Fort Worth ever since. Casa Mañana’s Children’s Theatre has become their main attraction and has more than 165,000 students and educators who attend annually.
Hiley Subaru Partners with PRIM Construction to Build New Showroom and Maintenance Wing
PRIM Construction announced today they will be leading the development of a 12-acre site to include the construction of a 36,000 square foot dealership for Hiley Subaru. The location of the dealership will be near the Camp Bowie Boulevard exit, off Loop 820. The new dealership will serve the flourishing west Fort Worth area, as well as Aledo and surrounding cities.
"We are excited to lead this project for the Hiley Auto Group and create a new environment for the Subaru brand," said Trent Prim, owner of Prim Construction.
The building was designed by Subaru Corporate and managed by a local Fort Worth architecture firm, VLK, led by Jim Stephenson.
PRIM recently completed a new 23,000 square foot showroom and maintenance wing for Hiley Mazda in Fort Worth.
Edwards Ranch Construction Will Serve As Home To Several New Doctor's Offices
PRIM Construction recently completed the new 20,000 square foot core and shell building located at Edwards Ranch in Fort Worth, the building was constructed, using a steel super structure, masonry exterior, colored masonry and wood panel accents accompanied by custom fabricated window surrounds.
The building will be the future home of several new doctor’s offices and provide medical services to surrounding areas.
Construction of the building began in the summer of 2019 and all core and shell work was completed by April of 2020. PRIM worked in tandem with the Owner Gary Walker and the Skywalker Group to allow for interior finishes to begin as soon as the building was ready.
The River District has a New Resident at 101 Nursery Lane
PRIM Construction recently finished a new 23,000 building on the West Fork of the Trinity River in Fort Worth. The project took 10 months from start to finish, and was built with a unique combination of steel and wood to provide a warmer and more inviting appearance for it’s tenants.
The exterior was created to resemble more of an industrial style, and contrasts nicely with the open, clean lines of the interior. The interior entryway features suspended wood slats, for a modern, but secretly functional, look.
The roof top offers views of downtown Fort Worth and the Trinity River. PRIM Construction built out the building shell, as well as finished out the first floor and rooftop with provided seating and tables for work areas, giving the tenants another area to work or relax.
The building was privately funded and designed by BECK Architecture. Hoyt Hammer was the project executive and Chase Parker served as the project manager.
