Owned by Matt Johnson's Holiday Auto Group, this dealership is a remarkable addition to the community, featuring a design that pays homage to the city's rich history. The exterior sales building is constructed entirely of brick, a nod to the famous Thurber brick plant near Gordon that supplied the bricks for Camp Bowie Blvd and the Stockyards.

The 26,000 square foot dealership houses 17 service bays and boasts a unique interior designed to enhance the customer experience. With its fireplace, deep leather chairs, and ranch-inspired ambiance, the new dealership aims to be more than just a place to buy cars; it will be a destination for car and truck buyers. PRIM Construction has a successful history of building automotive dealerships and is proud to have brought this innovative project to life in Gordon.

“We love projects like this because it gives us an opportunity to show the range of capabilities our team has,” said Trent Prim. “Not only can we handle new modern dealerships with fine details, but we can also take on a project where the goal is to fit in with and pay homage to the surrounding community.”

“We look forward to growing Holiday Gordon Ford into a flagship location in a beautiful new facility built by PRIM,” said Matt Johnson of Holiday Auto Group. “We are proud of the legacy our dealership holds as one of the oldest Ford dealerships in the nation, and we look forward to continuing our service to the rural Texas community.”